AI that answers your customers in real Thai — 24 hours a day.
We build native-language AI customer service, short-video content and AI live-streaming for Southeast Asian e-commerce sellers. Your buyers never wait for a reply, and you stop paying for a human team around the clock.
The problem: AI that does not speak your language
A Thai bank executive put it plainly: when the global models update, Thai "goes crazy" — hallucinating, uncontrollable, sounding like "a foreigner learning Thai". The global tools were not built for your market.
Night-time buyers go unanswered
Thai shoppers buy after 10pm. If you reply at 9am, they already bought from someone else.
Honorifics are not optional
Indonesian buyers expect "Pak/Ibu" by age. Thai tone is polite by default. Machine translation does neither.
Human hosts cost too much
An AI host runs at 20–25% of a human host's cost and reaches 80% of the sales. The math has already flipped.
What we deliver
Three tiers. Start with the one that fixes your biggest leak.
AI Customer Service
LINE OA / WhatsApp / Zalo chatbot in native language. Product Q&A, order guidance, shipping status, multi-language. Human fallback included.
AI Short-Video
10–20 native-language selling scripts + AI-generated or remixed video, ready to post to TikTok Shop and Facebook.
AI Live-Streaming
AI host studio + script library + 24/7 operation. 20–25% of human cost, 80% of the GMV.
We are looking for three sellers to pilot the AI customer service tier for free. You get a working LINE/WhatsApp bot in your language, and we get a real case study. No commitment.
Why a Hong Kong team?
We are where the two halves of this market meet.
The mature AI, at cost
We use the same AI stack that Chinese sellers already run at 20–25% of human cost — models that are 10–25x cheaper than the Western alternatives.
The trust & settlement layer
Hong Kong company, USD/HKD invoicing, native-language delivery with a local speaker on our team. You deal with one accountable party.
Talk to us
Tell us what you sell and how you answer customers today. We will show you a live example in your language before you decide anything.
LYE LABS LIMITED · Hong Kong · We sell delivery and outcomes, not tool subscriptions.